How we calculate the metrics
Monthly recurring revenue (MRR)
We normalize fixed-price, licensed monthly and yearly USD subscriptions. An annual subscription of $120 contributes $10 per month. Quantities and billing intervals are included. Active and past-due subscriptions count; canceled, unpaid, and trialing subscriptions do not. A scheduled cancellation still counts until the subscription ends.
This beta does not calculate MRR for discounted subscriptions (including customer and item discounts), non-USD prices, metered or tiered pricing, paused collection, automatic tax, or tax-inclusive prices. Unsupported data makes MRR unavailable; we do not present a partial total as complete.
30-day net collections
We add captured USD payments created in the previous 30 days (UTC) and subtract refunds recorded against those same payments as of the sync. This includes tax and excludes payment fees. Refunds against older payments are outside this window. This is not accounting revenue, profit, or a full cash-flow statement.
Active subscriptions
The number of subscriptions included under the MRR status rules. This is not a count of unique customers. One customer can have several subscriptions.
Trends and growth
Live history begins with the first successful snapshot; we never reconstruct earlier MRR from current subscriptions. The live index does not yet show a growth percentage. Demo charts and growth percentages are fictional illustrations.
Demonstration and test data
The Demo collection contains invented businesses, founders, and figures. Stripe test-mode data stays in the founder’s private workspace. Neither is included in the live index.
Review before publication
Publication requires the founder’s consent, a fresh supported live connection, and administrator approval. Review is a listing check, not an independent financial audit.